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Cavu Ventures’ Brett Thomas on IPO market after Oatly debut

Brett Thomas, Cavu Ventures co-founder, and Corrie Driebusch, WSJ, join ‘The Exchange’ to discuss Oatly’s IPO debut, the future of the company and why he thinks the power of brand and loyalty makes the company different.

'A perfect fit for our portfolio...' Once Upon a Farm acquires direct to consumer baby food brand Raised Real

Organic fresh baby food pioneer Once Upon a Farm has acquired organic direct-to-consumer frozen baby and toddler brand Raised Real.

Osea Lands Investment, Hires Goop Veteran as CMO

We are thrilled to announce our partnership with Jenefer and Melissa Palmer and the entire OSEA team, who have been leading the charge in clean beauty and skincare for over two decades.

Bulletproof Launches New Line Of Zero Sugar Gummy Vitamins

Bulletproof, the brand that sparked the keto Bulletproof Coffee trend is asking an important question - "why are most vitamin gummies on the market full of sugar, when they're meant to be full of health?"

How Fitbit, Whoop and Other Gadgets Are Measuring Brain Activity, Glucose and Sleep

Individuals react differently to caffeine, pasta, late nights—almost everything. Last year, Whoop added a journal to its sleep-tracking app. In the journal, users can log more than 70 behaviors to see how, over time, they might affect sleep and performance.

BRINING HEALTH & WELLNESS

TO THE FOREFRONT.

BRINING HEALTH & WELLNESS TO THE FOREFRONT.

What Got You There: Brett Thomas - Co-Founder of CAVU Venture Partners on Building Brands for a Healthier World

Brett discusses the evolving definition of health and how it’s broadening the firm’s thesis as well as the art, science, and luck behind investments in Beyond Meat, Vital Proteins, Hims, and Thrive Market.

Once Upon A Farm Transforms From LLC To A Public Benefit Corporation

Once Upon a Farm, one of the largest and fast-growing plant-based children's nutrition companies, has transformed from an LLC to a Public Benefit Corporation to align with their overall goals, which extend well beyond traditional for profit aims.

This Healthy Soda Brand Just Released Low-Sugar Versions of Classic Flavors

Poppi, the healthy soda brand known for fruity flavors launched its new Classics line, featuring three nostalgic flavors — Classic Cola, Root Beer, and Doc Pop — made with sparkling water, fruit juice, and apple cider vinegar. And yes, they're just as tasty as the real deal.

SkinnyDipped Dives Into A New Category With The Launch Of Chocolate Bars And Peanut Butter Cups

Known for insanely delicious, thinly-dipped almonds, peanuts and cashews, SkinnyDipped is making waves in the candy category with the launch of drool-worthy chocolate bars and peanut butter cups with a fraction of the sugar and no dirty secrets. 

TIME 100 Most Influential Companies

TIME Magazine praised Beyond Meat for having ‘popularized plant-based protein’ while Oatly was hailed as having ‘expanded an oat-milk empire’.

WE DON'T JUST READ THE NEWS,

WE HELP MAKE THE NEWS.

WE DON'T JUST READ THE NEWS, WE HELP MAKE THE NEWS.

This LA Company Wants To Be The First Climate Positive Grocer

Thrive Market, the forward-thinking grocer, saw demand skyrocket in 2020. CEO Nick Green wants to take their momentum to make Thrive the first “climate-positive grocer.”

Meet Brett Thomas, The Disruptive Investor Behind CAVU Venture Partners

An engaging conversation between Forbes and our Co-Founder and Managing Partner Brett Thomas where he shares his passion for great brands and helping people live healthier lives.

Whoop — for Changing the Fitness Game

Whoop 3.0 is not just another imitation or incremental iteration of a ‘fitness tracker.’ Instead, they see themselves as ‘personal performance optimization’ and seem poised to genuinely disrupt and change the game in the industries of fitness, sleep and wellness.  

Purpose At Work: How Poppi Leverages Purpose To Bring Health To Soda

To distinguish themselves in the beverage industry, Poppi combines design, product and purpose. "Our primary focus was on creating a tremendous product that was effective and tasted great,” Allison shares.

Health-Ade Launches Line of Kombucha-Based Mixers

Health-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases after the company found that consumers were making their own cocktails at home using kombucha.

CHANGING THE WORLD,

ONE CLICK AT A TIME.

CHANGING THE WORLD, ONE CLICK AT A TIME.

This VC firm has invested in hot food brands like Oatly, Beyond Meat, and energy drink Bai. Its founders reveal what they look for in potential investments.

CAVU Co-Founders Brett Thomas & Rohan Oza discuss how they identify tomorrow's most disruptive consumer brands. 

WHOOP, CrossFit Strike Multi-Year Partnership Deal

The stable of high profile partnerships for CrossFit continues to grow, as a multi-year deal with WHOOP was announced, making WHOOP the official wearable of CrossFit. 

Starbucks Introduces Oatly Oatmilk Nationwide in Spring Menu Launch

Starbucks offers customers moments of joy and more choices to fit their lifestyle and taste preferences by launching Oatly Oatmilk at locations nationwide.

WHOOP Partners with LPGA Tour for 2021 Season

WHOOP has been announced as the Official Fitness Wearable of the LPGA Tour. Founder & CEO Will Ahmed, says, "We are proud to support the LPGA Tour and its larger network at all levels to drive the future of golf forward."

The Appeal of Investing in Certified B-Corps

Rohan Oza and Brett Thomas, co-founders of CAVU Venture Partners, discuss what they find compelling in venture investing and break down the company's criteria when selecting brands to invest in.

THERE'S A SHIFT HAPPENING,

AND WE'RE A PART OF IT.

THERE'S A SHIFT HAPPENING, AND WE'RE A PART OF IT.

Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Actor-producer-philanthropist, Jennifer Garner, bakes social impact into Adweek Challenger Brand: Once Upon a Farm, by elevating nutrition in underserved communities and addressing the persistent problem of food deserts.

Fitt Insider: Brett Thomas, Co-founder & Managing Partner of CAVU Venture Partners

Brett discusses the evolving definition of health and how it’s broadening the firm’s thesis. We explore the art, science, and luck behind investments in Beyond Meat, Vital Proteins, Hims, and Thrive Market.

How Success Happened for Daina Trout, CEO of Health-Ade Kombucha

Over the past eight years, Daina has built Health-Ade from a small business to a multi-million-dollar success sold at over 35,000 grocery stores, including major retailers like Target, Whole Foods Market and Costco.

How one viral TikTok helped a DTC soda brand's sales explode 200% in just one day — and gain thousands of new followers on the platform

Poppi, a prebiotic soda brand that promotes gut health, just had its second largest sales day since its founding after the company posted a video on its TikTok account featuring founder and Chief Brand Officer Allison Ellsworth.

Adweek’s Challenger Brands: In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

Once Upon a Farm was one of the brands honored this year as one of Adweek’s 2021 Challenger Brands. The honor is defined by engagement in competition, desire to push limits, and disruption of the status quo.

DISRUPTING CPG

IN RECORD TIME.

DISRUPTING CPG IN RECORD TIME.

BevNET's Best of 2020 Awards

Each year, BevNET’s annual Best Of awards honors companies, brands, individuals, products, ideas and trends from across the dynamic and ever-changing beverage landscape. Including Oatly: Brand of the Year, Poppi: Best Packaging Design, and Health-Ade: Best New Product.

Once Upon a Farm Releases New 'Farmer Jen's Sweet Potato Pie' Blend in Partnership with Save the Children

Inspired by Once Upon a Farm Co-Founder and Chief Brand Officer Jennifer Garner's family recipe, every purchase of Farmer Jen's Sweet Potato Pie blend will help Save the Children provide meals to hungry children.

Thrive Market Membership Approaching a Million, says CEO: ‘And we’re barely scratching the surface’

Thrive Market – which generates 28% of its sales from private label products - has gained 300,000 new members since the coronavirus pandemic hit, taking membership numbers to almost a million.

Jennifer Aniston And Vital Proteins Partner To Bring Wellness To The World

Vital Proteins and Jennifer Aniston are shaking up the wellness industry with a global partnership as Aniston joins the Vital Proteins team as Chief Creative Officer, putting her spin on new product innovations and overall brand strategy.

How Oatly Accelerated Growth During the Pandemic

Of the food industry success stories emerging from the pandemic, oat milk is the biggest. Though sales have moderated a bit since the explosive pantry stocking peak in March, they're still growing at an exponential rate.

BRINING HEALTH & WELLNESS

TO THE FOREFRONT.

BRINING HEALTH & WELLNESS TO THE FOREFRONT.

Invest Like the Best: Rohan Oza & Jason Karp - The Power of Brand

Rohan Oza and Jason Karp discuss how to think about investing in brands, what makes for a great brand, how partnerships with influencers and celebrities can turbocharger a brand, and more.

WHOOP Raises $100 Million In Series E Funding

WHOOP, the human performance company, has closed a $100 million Series E financing at a $1.2 billion valuation. This new round of investment follows a period of tremendous growth, and it will unlock new opportunities for the company.

How John Foraker and Jennifer Garner Are Bringing Nutritious Convenient Food to All Kids

Once Upon a Farm co-founders John Foraker and Jennifer Garner share their journey in building an impact-driven brand from the ground up, and insights and lessons learned in building this mission-driven company.

SkinnyDipped Launches New Line of Thinly Dipped Peanuts

SkinnyDipped, creator of insanely delicious snacks, announced the launch of thinly-dipped peanuts in two nostalgic and spontaneously snackable flavors, Milk Chocolate and PB & J.

WE DON'T JUST READ THE NEWS,

WE HELP MAKE THE NEWS.

WE DON'T JUST READ THE NEWS, WE HELP MAKE THE NEWS.

Bulletproof Announces Brand Refresh, New Cold Brew Line

Bulletproof’s new packaging is aimed at streamlining the brand’s look and feel across all products, including beverages, food and supplements. The new design is aimed at helping the brand stick out on shelf in retail.

Thrive Market unveils B-Corp certification

Organic and natural online marketplace Thrive Market announced its B Corp certification, signifying the retailer’s commitment to balancing purpose and profit. Thrive Market is the first major grocer and largest non-GMO food retailer to be B Corp certified. 

Something New Under the Cap: Functional ‘Pops’ Take on Soda

A new generation of sodas is popping up led by Poppi & Health-Ade Booch Pop.

Staying true to values helped SkinnyDipped secure funding, drive YOY growth of more than 6,000%

The funds from both Shakira and CAVU will help the brand continue to innovate, expand distribution and build brand awareness.

CHANGING THE WORLD,

ONE CLICK AT A TIME.

CHANGING THE WORLD, ONE CLICK AT A TIME.

Poppi Prebiotic Soda Announces Distribution Expansion

Poppi announces its latest distribution partnerships with Big Geyser in New York and Classic Beverage in Southern California.

Hims, a direct-to-consumer health company, is going public via SPAC

Hims, Inc., a direct-to-consumer company that sells health products and services targeted at millennials, is going public just three years after it got its start.

How I Built This with Guy Raz: Health-Ade Kombucha: Daina Trout

In seven years the Health-Ade team went from brewing Kombucha in their kitchen to brewing 120,000 bottles everyday.

THERE'S A SHIFT HAPPENING,

AND WE'RE A PART OF IT.

THERE'S A SHIFT HAPPENING, AND WE'RE A PART OF IT.

Thrive Market CTO Sasha Siddhartha on supercharged growth and the grocery website’s future

Thrive Market had been growing at a rate of 40% a year, but with new customers joining the membership-based online grocery service, that growth rate has more than doubled to 90% a year.

Good Culture Attains B Corporation Certification

Good Culture’s B Corporation certification solidifies their commitment to the wellbeing of the planet and people living on it.

Why One CPG Investment Firm Built An In-House Creative Group

Most investment firms recommend creative agencies to their portfolio companies, CAVU provides direct hands-on support with Uncommon, an in-house group fully dedicated to their brand partners.

Bulletproof Closes $13M Capital Raise Led by Beliv, Rocana Ventures, CAVU Venture Partners and Trinity Ventures

With health optimization on the minds of consumers in the current environment, Bulletproof is uniquely positioned to address heightened interest in immunity, energy, stress relief and sleep products. 

DISRUPTING CPG

IN RECORD TIME.

DISRUPTING CPG IN RECORD TIME.

Whole30 Launches First Line of Salad Dressings and Dipping Sauces Exclusively on Thrive Market

Nick Green, co-founder, CEO of Thrive Market, says Whole30 and Thrive Market share the mission to make healthy living easy by providing access to foods that are better for you and better for the planet. 

CAVU Venture Partners Sells Stake In Waterloo Sparkling Water

“CAVU’s insights around category trends, branding and channel management allowed Waterloo to grow rapidly from launch while maintaining authenticity and a lifestyle-oriented message that resonates with our consumers.”

How Skinny Dipped Made Millions At Target… After Sneaking Into Google

Breezy Griffith, co-founder and CEO of Skinny Dipped, speaks about her background as an entrepreneur and how her experience building businesses post-college fueled the launch and development of Skinny Dipped.

Health Ade’s New Function-Forward ‘Plus’ Line Launching at Whole Foods

Health Ade Kombucha is set to debut its second new product line this year with this month’s launch of Health Ade Plus, a seven-SKU line featuring functional ingredients aimed at specific needs and use occasions.

Mini Bar, Big Boost: ONE Brands Debuts ONE Minis

ONE Brands announces a new addition to their lineup: ONE Minis.

Shakira Invests In Nut Snacks Company Skinny Dipped

A fan of Skinny Dipped, Grammy-winning singer-songwriter Shakira has invested in the company.

BRINGING HEALTH & WELLNESS

TO THE FOREFRONT.

BRINGING HEALTH & WELLNESS TO THE FOREFRONT.

Waterloo Sparkling Water Launches Lemon-Lime Flavor

Keeping the health and happiness of each person at the heart of this launch, Waterloo’s Lemon-Lime delivers fresh flavor without compromising on functional benefits.

Thrive Market launches frozen meals

Thrive Market is entering the frozen category with a line of paleo and plant-based meals.

Brett Thomas: The Health & Wellness Investment Visionary on the Future of Consumer Packaged Goods

CAVU Co-founder and Managing Partner shares his vision on what's next for the industry.

Soda Is Finally Getting a Wellness Makeover Thanks to These Healthy Brands

Poppi is here to upgrade the sugary carbonated beverages of the past. A healthy soda revolution? Oh, it’s happening.

How COVID-19 has changed the way we eat, according to five experts

Thrive Market has always served conscious consumers, but during COVID, everyone has become a conscious consumer, increasing the company’s demand.

WE DON'T JUST READ THE NEWS,

WE HELP MAKE THE NEWS.

WE DON'T JUST READ THE NEWS, WE HELP MAKE THE NEWS.

Taste Radio: Allison & Stephen Ellsworth, Poppi

Allison & Stephen talk about working with Rohan Oza and CAVU Venture Partners' creative team UNCOMMON on poppi's rebranding.

Poppi Prebiotic Soda Announces Natural Channel Retail Expansion

Poppi’s innovative, Shark Tank-winning sodas are now available on shelves in over 400 Wegmans and Sprouts Farmers Market grocery stores nationwide.

Health-Ade bids for slice of $35bn soda market, with launch of Health-Ade Booch Pop

Health-Ade launches Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice.

Nestlé Health Science Acquires Vital Proteins

Nestlé Health Science (NHSc), a global leader in the field of nutritional science, has agreed to acquire a majority stake in America’s top-selling collagen brand.

Changing the world,

one click at a time.

Changing the world, one click at a time.

Taking an Entrepreneurial Leap

Rohan Oza helps one woman take an incredible leap of faith, leaving her traditional job behind to follow her dream.

Skinny Dipped Launches New Flavors  

Skinny Dipped announces the launch of two new flavors, Super Dark Chocolate + Sea Salt and Lemon Bliss. 

Female-Led Company: Skinny Dipped

Skinny Dipped co-founder Breezy Griffith shares the inspiring story of Skinny Dipped and the company’s guiding values.

Good Culture Launches Probiotic Smoothies

Continuing to expand into the drinkables category, Good Culture pursues innovation with the launch of its Probiotic Smoothies.

There's a shift happening,

and we're part of it.

There's a shift happening, and we're part of it.

Rohan Oza talks ‘Shark Tank’ and 2020 Health Trends

Rohan Oza talks the big three health trends of 2020: gut health, ingestible beauty, and snacks with less sugar.

Make Your Product Stand Out Without a Celebrity Endorsement

Rohan Oza shares the 3 things that will make your brand succeed even if you don’t have a celebrity endorsement.

The Plant-Based Cheese Revolution

Innovation in the plant-based cheese space is shaping up to be equal parts art and science.

ONE Brands and Hershey Deal

Peter Burns, President & CEO of ONE Brands discusses the art of deal making at NOSH Live Winter 2019.

Prebiotic Soda Mother Rebrands as Poppi

Poppi a prebiotic soda (formerly apple cider vinegar drink Mother Beverage) launches with an exciting rebrand.

Hims & Hers x Jennifer Lopez & Alex Rodriguez

Hims & Hers announces partnership with global superstar Jennifer Lopez and legendary athlete and entrepreneur Alex Rodriguez.

DISRUPTING CPG

IN RECORD TIME.

DISRUPTING CPG IN RECORD TIME.

Bulletproof Founder Says These 2 Habits Can Help You Live Longer

Dave Asprey plans on living to 180 years old and shares his two most important life-extending hacks. 

CAVU Ventures Raises its 3rd and Largest Fund Yet

CAVU’s 3rd fund will help the firm continue its mission of democratizing healthy living for as many humans as possible.

Good Culture Launches Wellness Probiotic Gut Shots

A new category for Good Culture, its Wellness Probiotic Gut Shots mark the next chapter for the cultured foods brand.

Rohan Oza: Hollywood’s Brandfather

Rohan shares how he began his career in manufacturing, the importance of being passionate about what you do, and how he decides what brands to work with.

Guayakí Self-Distribution Model Rolls On

Within 10 years, Guayakí is aiming to hire 10,000 formerly incarcerated employees to distribute its products across the U.S. and Canada via a fleet of 100% electric vehicles.

What’s next for Hippeas?

Hippeas​ plans to continue scaling its distribution and outreach to become a household name. It also plans to launch new products, expanding on its puffs. 

CAVU answers: “What’s the next best food item to invest in?”

CAVU Venture Partners co-founders and managing partners Rohan Oza and Brett Thomas discuss how their company finds winners in the market.

The Rise of Waterloo Sparkling Water

Waterloo prepares to launch several new (and top secret) flavors next spring. 

Vital Proteins Expands Portfolio

Vital Proteins goes beyond beauty, launching a line of bars, sports drinks, and liquid creamers to target a wider array of shoppers.

Kite Hill Gains Traction

Before he founded the plant-based burger company Impossible Foods, Patrick Brown, also co-founded Kite Hill – the company closed a round of funding last fall bringing its total funding to around $80 million. 

Health-Ade Kombucha’s Dedicated Culture

Health-Ade co-founder and CEO, Daina Trout, speaks to the companies “succeed at any cost” attitude rooted in their founding.

Hershey Acquires ONE Brands for $397 Million

Hershey is set to strengthen its foothold in the snacks space by acquiring the maker of a line of low-sugar and high protein bars, ONE Brands.

KFC and Beyond Meat Partnership

Kentucky Fried Chicken is going beyond chicken with the help of Beyond Meat, selling plant-based chicken nuggets at a single restaurant in Smyrna, Georgia.

Bringing Health & Wellness

to the Forefront.

Bringing Health & Wellness to the Forefront.

Thrive Market Ditches Promotions

Thrive Market is de-emphasizing one-time promotions and instead, is analyzing certain behaviors that are better indicators of driving consistent sales.

Coca-Cola invests $20M in Health-Ade Kombucha

Coca-Cola continues to evolve its product portfolio to support its vision as not just a soda business, but "a total beverage company," with investment in Health-Ade Kombucha.

Health-Ade Kombucha Founder Daina Trout’s Career Path

Daina Trout shares how her 28th year shaped her career trajectory and brought us Health-Ade Kombucha.

MVP Quarterback Nick Foles Partners with Bulletproof

As a longtime enthusiast of Bulletproof, the current Jacksonville Jaguars quarterback and former Philadelphia Eagles quarterback joins in a partnership with the brand.

Why Beyond Meat soars on IPO

Brett Thomas shares his perspective on the adaptation of plant-based product.