What We Did
BRAND STRATEGY, BRAND ID, PACKAGING & CONTENT CREATION
Transforming a supplement into a lifestyle brand.
Quickly after launching, Vital Proteins became one of the fastest growing brands in the collagen category. As the brand continued to grow and diversify into new channels, our challenge was to craft a consistent, fresh look that would appeal to a newly identified growth consumer and current customer alike.
Bolder colors, streamlined messaging and approachability transformed a supplement into a lifestyle brand. Our new brand identity then influenced fresh and impactful OOH, Digital and Experiential activations for the brand, as well as future innovations.