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What We Did
Packaging, Brand ID & Creative Direction
Redefining Indulgence.
Skinny Dipped Almonds was founded in 2012, based on the idea of making a timeless snack better than what the category had previously offered. While the core product was a success, our challenge was to create a package relevant to today’s consumer while expressing the brand’s fun and adventurous personality.
We developed a fresh and modern visual identity that redefined the personality and key point of difference, sparking growth for the brand as it expanded into new channels. UNCOMMON continues to work and collaborate with the brand team as they continue to extend across new initiatives.