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What We Did
BRAND STRATEGY, BRAND ID, PACKAGING & CONTENT CREATION
Disrupting the soup aisle.
Kettle & Fire launched in 2013 to fill a massive need in the market: high quality bone broth without any of the hassle. Our design challenge was to refresh the identity to appeal to a larger, new audience, while threading consistency through the line.
The final product resulted in modern, yet approachable, breakthrough packaging. It disrupted the sleepy soup aisle with a streamlined brand identity across all product lines, and brought a modern edge to the category.