What We Did
BRAND STRATEGY, BRAND ID, PACKAGING & CONTENT CREATION
A FRESH TAKE ON JERKY.
Founded by a Chef and his golf aficionado partner, Chef's Cut is a jerky like no other. When the pair couldn’t find a high protein, high quality snack to take to the course, they decided to make one of their own. Our challenge was to bring the brand’s culinary expertise & down-to-earth personality to life in a tangible and executable way.
Starting with the core line, we developed a modern brand identity system and package design that reinvigorated the category and elevated Chef's Cut to become one of the most popular jerky brands on the market. The coolest part? We've been with them since the beginning, starting with the OG package and extending across all innovations.